The Happy Scavenger
Luhrmann features the word in the cursive red lettering that resembles the famous Coca Cola symbol and explains, “We’ve always ‘quotated’ it, which is a word I made up meaning to quote and make note of, In Strictly Ballroom, the lovers kiss in front of a Coca-Cola sign. In Romeo + Juliet, there’s a moment when Romeo walks past “L’Amour” as a Coca-Cola sign — don’t tell Coca-Cola. And in Moulin Rouge, you’ve got mad love, ‘L’Amour Fou.’” (x)